19 June 2010


LUXURY LINE ENCHANTED ENFANT ANNOUNCES RETURN TO CHILDREN’S MARKET WITH SPRING 2011 COLLECTION

FOR IMMEDIATE RELEASE:: Philadelphia, Pennsylvania, June 21, 2010-- After a brief break from the children’s fashion market, luxury children’s line, Enchanted Enfant, returns with its “Parisienne” Collection for spring summer 2011. Inspired by historical works of art, vintage Parisienne photographs and images of her mother as a child, designer and founder, Michele Brulé’s Printemps 2011 Collection conjures visions of the world’s most beautiful city and notable figures in its history with the romantic elegance that Enchanted Enfant has made its trademark.

After a brief absence from the market to mourn the devastating loss of her mother to breast cancer, Brulé returns with her strongest collection to date, an overwhelming sense of purpose and the feeling that her mother would be proud. In hopes of finding a way to make a positive difference in the lives of others who, too, have been affected by cancer, Brulé and Enchanted Enfant will graciously donate a portion of all sales from the Printemps 2011 Collection to
St. Jude Children’s Research Hospital, the top children’s cancer hospital in the United States and the first and only National Cancer Institute designated Comprehensive Cancer Center devoted solely to children .

Key pieces for Printemps 2011 include the ethereal Joséphine dress, a dreamy confection of silk chiffon with delicately ruffled cap sleeves, smocked empire waist and a sprinkling of jewel-like metallic trimmed rosettes available in plum, putty and blush.
In addition, Brulé is pleased to announce the extension of the brand through the introduction of its Couturier Collection, special occasion wear truly fit for royalty in heavenly combinations of subtle opulence, and the Essentiels Collection comprised of chic easy pieces meant for everyday wear, offered at a moderate price point for broader distribution.
Notable pieces in the Couturier Collection include the stunning L’Opéra gown and Place Vendôme dress with their glistening metallic lace trimmings and the must have Estelle italian brocade coat, named after Brulé’s six year old daughter and muse. Key pieces in the Essentiels Collection include the Rue Cler pima cotton pointelle smocked top and legging and collection accessories such as the raffia wide brimmed floppy sun hat and blush silk rosette headband.

Described as “dreamy” by VOGUE bambini and “unusual, elegant and refined... a treasure” by luxury UK retailer, Childrensalon, Enchanted Enfant continues to capture the magical beauty of childhood as evidenced by a loyal and often times royal following of the fashionably elite which includes, among others, celebrities such as actress and icon Brooke Shields whose children can often be found wearing Enchanted Enfant.

Retailers and press are invited to view the collection at the ENK Children’s Club August 1 through 3, 2010 at Pier 94 in New York.
To schedule an appointment, contact 800.738.7418  or orders@enchantedenfant.com.

For press inquiries and liscensing opportunities, contact:
Michele Brulé at 800.738.7418 ext. 1 or michelebrule@enchantedenfant.com.

For additional information and to view the collection, visit Enchanted Enfant online at www.enchantedenfant.com.